My educational journey was anything but linear. In high school, I moved from one school to another, constantly adapting to new environments and challenges. I began college as a nursing student, but financial struggles led me to transfer to a bigger city with more opportunities, where I discovered my true passion for business and shifted into Marketing. 

For my thesis, I explored the use of Artificial Intelligence (AI) in marketing strategy, years before AI became the powerful tool it is today. I believed in its potential early on. Looking back, I’m proud to have been ahead of the curve in understanding how AI could transform industries. 

Throughout my life, I’ve always been hustling — from buy-and-sell ventures and tour guiding to personal assistance, trading, and now affiliate marketing. Entrepreneurship has been a constant part of my journey, and I’ve started three food-related businesses along the way: a small bar, a carinderia, and later a sizzling house.

While each of these ventures eventually closed, the lessons I gained have been invaluable. I may have lost capital at times, but I gained experience in resilience, financial management, marketing, and customer service. These experiences shaped how I approach business today, with creativity, adaptability, and the confidence to start again stronger.

My goal is to live up to the nickname my relatives gave me — “Erich,” a reminder of my hardworking nature and the belief that true wealth isn’t only measured in cash, but in the positive impact we create in others’ lives. I believe in the principle of “do unto others as you would have them do unto you.”

When I help a client’s business grow and succeed, I believe my own success will naturally follow. More than that, I want to build a future where the family I’m creating will have opportunities not limited by what we can afford, but by the choices we are free to make.